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35-50% of sales go to the first-responding vendor.

Improve your team's email response time by 42.5% With EmailAnalytics Or you could describe what a “successful” use of your product would look like. You could tell a story of a customer who used your product. There are a variety of ways to accomplish this.įor example, you could cite statistics that demonstrate how effective your product is. Sales pitches get more effective when they demonstrate how the product makes someone solve the problem. As long as your prospect sees the connection to the problem, you’ll be golden. You could also simply describe the product or service in more detail. In the above scenario, that could be something like, “our platform uses AI to connect you with the contractors most likely to help you out.” One of the best ways to introduce this is to explain how or why your product solves the problem. If you want to sell the solution to the problem (ie, the solution selling methodology), you have to actually describe it. You could lead into the solution with a description of the problem like, “are you tired of spending hours finding the perfect independent contractor?” 7. The problem in this scenario is hiring efficiency. Accordingly, your pitch should probably mention the problem.įor example, let’s say you’re selling an app that helps people hire independent contractors in a more streamlined way. The thing you’re selling is a solution to a problem. Sales is a form of problem solving-or at least, it’s beneficial to think of it this way. This is a great way to form a connection, so you can move in with the rest of the pitch. It also calls out something they’re interested in. If that means referring to your prospect by their first name, for example, then do so.Īs another example, “As a marketing manager, you know that ROI is important,” is a statement that directly acknowledges your audience. That means crafting a pitch that speaks directly to the right audience.

When it’s time to make your pitch, you have to prove that you know your audience. Choosing the right audience and reaching them is half the battle. Audience acknowledgment.Īs you know, audience targeting is a big deal in sales. Try to find some kind of unique angle so you can better position yourself. That’s why you have to come up with something original. How many sales pitches have you heard in your life?Īssume your prospect has heard even more-including some from your competitors.ĭo you think they want to hear the same pitch, over and over? Do you think they’ll be interested in buying from a company that seems like it’s working from a stale template? The first one is one of those salesy sentences that sounds like it has meaning, but it means nothing. But most of the time, it’s just going to annoy your prospect.įor example, take the difference between, “this tool will take your productivity to the next level” and “this tool will help you save 10 hours per week by eliminating wasteful habits.”

Using ambiguous language might seem like the play, since it can inspire curiosity and interest. This should go without saying, but make sure you’re as clear as possible in your pitch. If you beat around the bush or try to be indirect, it will work against you, because you’ll seem unauthentic and sneaky. Tell your prospect exactly what you’re trying to sell them and why you’re trying to sell it to them. You can spend some time getting to know your prospect with basic conversation, but when it comes time for the pitch-get to the pitch!

You’ll see in the sales pitch examples that follow that this is really important! 2. A couple sentences should be plenty for an introductory pitch. Instead, focus on packing only the most valuable, compelling pieces of info into the smallest space possible. Some salespeople think that more information is better, filling their pitch with details like core features of the product, client testimonials, and more.ĭon’t do this. These are the factors that make a sales pitch effective: 1. And yeah, improving your skills is a big part of the game.īut you also need to write a sales pitch that works really well-just as any skilled craftsman needs a good set of tools. There are dozens of sales skills you can improve over time. What is it that makes an effective sales pitch?Ī big part of it is the delivery.